We move culture into global markets.
AYA World is a cultural strategy and market-access company. We use music, entertainment and storytelling to help institutions, brands and government agencies reach culture-driven audiences. And we take talent and businesses into new markets. Based in Washington, DC.
For 15 years, we have moved African music and culture onto the world’s biggest stages. The FIFA World Cup. The United Nations. SXSW. Harvard Business School. The British Council.
Today, Afrobeats is one of the fastest-rising genres in the world, and African culture, from the music to the fashion to the food, is being discovered by millions who have never set foot on the continent.
Culture is the how.Community is the who.Enterprise is the result.
